There have been so many rumors that the designer actually spoke out to calm the buzz. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy. One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. Jean-Louis Gassée, former Apple executive and founder of BeOS, quipped about the logo: Apple Logo Evolution and History Timeline (1976-2012) There are also people who think that the apple symbolizes Alan Turning, the father of modern computing, who took a bite out of an apple poisoned with cyanide that ultimately took his life. Some people think that the shift to the apple design was to make it more appropriate for the company name.
There have been many rumors and speculations about the new logo. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that Jobs wanted to have green at the top “because that’s where the leaf was.” The logo debuted a little before the computer’s launch. Janoff’s original apple logo contained a rainbow spectrum, a nod towards Apple’s computer Apple II which was the world’s first computer with color display. Jobs quickly threw out the old Newton logo, and Apple’s logo was fully established and used by the end of the company’s first year. The famous CEO soon hired graphic designer Rob Janoff, who then created the now classic and world-renowned logo of the bitten apple. The Newton logo was short lived, as Steve Jobs reportedly believed that it was too old-fashioned, or arcane. The Logo included a quote from William Wordsworth, a romantic English poet “Newton… a mind forever voyaging through strange seas of thought.” The poem was written on the frame of the logo. How did he figure it out? An apple fell on his head!Īpple’s first logo was a depiction of this event, with Newton sitting under an Apple tree.
The first image to represent the computer company was Isaac Newton, the man who revolutionized science with his discoveries on gravity.
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