This week, Morai Logistics looks at the benefits of a VI supply chain model, and why it’s becoming increasingly adopted by companies within the retail space. Their hope is to ‘enable faster decision-making’, while also improving the overall customer experience. To help roll this forward, brand name organizations, such as Zara and H&M, are implementing a vertical integration (VI) supply chain model. The idea of getting product from the manufacturer or store-front to consumer in a timely and speedy process is integral. The New York Times states that ‘faster fulfillment’ is becoming increasingly important to ensure customers remain happy.
Fast fashion is an industry buzzword, that is defined as,Īn approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers. For many industries, digitization is enabling companies to offer customers Omni-channels of shopping touch points. Thus, increasing purchasing power and an even greater expectation to deliver orders in an immediate and timely fashion.ĭespite positive growth, one of the most influential challenges in the fashion industry is the ability to keep up with ‘fast fashion’. Innovative technologies are a direct contributor to this progression, as they help companies create ‘experiential eCommerce’ for shoppers. Research on the global fashion industry predicts an increase from ‘ $481.2 billion in 2018 to $712.9 billion by 2022’. Businesses within the retail industry are rolling out vertical integration supply chain models to keep up with fast fashion.
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